Bridging complex tech to non-tech audiences through UX.
Digital currency is still a field with a complex User Experience.
Bringing digital currency to non-tech audiences is usually obstructed by complexity.
1. Convincing investors to get aboard.
2. A working brand, website, app, and print media.
3. A user experience that removes technically complex steps.
What the client wants to achieve:
To reach the goals, we offered these solutions:
Tradebits is, at its heart, a highly technical company.
Their audience, however, does not want to be bothered with tech terms or screens.
That's why we created a brand with a 'human touch'.
For the scale-up phase, Tradebits needed to attract investors.
To convince investors, the presentation focuses on investor needs instead of explaining technicalities.
By using this approach, we speak to the investors' imagination while still respecting their time.
The website is focused on digital currency traders.
We created a website that feels more 'open' than competitors by using more white space and modern components.
To make sure the user has a flawless experience, we've removed technically complex steps.
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