A friendly online presence for a technical company.
A newly created company needed a brand and online presence to reach out to clients professionally.
As a new company, their first impression should convey company maturity.
1. Communicate a modern, vibrant, but professional company experience
2. Quickly but consistently have their new design on all their social media platforms
3. Share offline print material
What the client wants to achieve:
To reach the goals, we offered these solutions:
Trajectum is the name of an old fort in Utrecht, the Netherlands.
The logo combines a simple and recognizable shape of a fort.
The logo has 3 squares cut out of it. These three 'dots' represent the digital aspect of the company.
The logo itself is very sharp, simple & mature.
To contrast this simplicity, we use vibrant colors around it.
We use a subtle gradient from orange to pink, making it almost look red.
This strikes a balance between the most important values of TDS: maturity & vibrancy.
TDS impresses with its digital solutions online.
Off-line (in real life), they want to give the same impression.
The colors and sharpness are recognizable on a small surface as well as on a huge print.
This makes it possible to quickly but consistently have a shared image on all their social media platforms.
Feel free to reach out.