European Business Forum

Problem

EBF organizes networking events for creatives and tech start-ups in Europe.

Most of their visitors are young developers who are business-oriented instead of just tech-savvy.

Client needs

1. A brand experience that gives their tech events a modern vibe.

2. Still position themselves as a subject authority and networking hub.

3. Have visitors recognize and remember the style. From the start of the website journey to the follow-up emails after the event.

Goals

What the client wants to achieve:

• 1

  Convey creativity combined with tech & subject specialty.

• 2

  Apply the brand online as well as offline.

• 3

  Retain visitors with follow-up content.

A new brand design and experience

We created a brand that speaks to young developers who are business-oriented.

The brand gives a recognizable look & feel to the networking events EBF hosts.

For example, the business cards clearly show subject authority during events.

Website and print media designs

The new brand can be applied anywhere.

The colors are vibrant on a screen and colorful in prints like posters.

For networking events, this means the visitor has one experience across different touchpoints.

Collect consented user information throughout the customer journey

The recurring style makes it easier to retain visitors after an event.

EBF can now follow up any interaction with personalized and branded e-mails or letters.

Throughout the whole customer journey, the visitor feels they have a coherent interaction with EBF.

This increases visitor retention.

Contact

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